The name 'Jasmine & Pink' was dreamt up one afternoon on a rainy London commute. Jasmine is for my favourite scent, a smell that instantly takes my mind back to being in India. For those memories of wandering through bazaars smelling the jasmine garlands. Pink is for Jaipur, the 'Pink City' and capital of Rajasthan. It was here that I first fell in love with India over 10 years ago - I have since returned to the city every year.
Founder 'Jasmine & Pink'
& India Travel Specialist
It all began when I was 20, over ten years ago. I travelled solo with my backpack from London Heathrow to Delhi. The trip changed my life and my career - I graduated with a Criminology degree but became an India travel specialist and spent the next decade working with some of the UK's best travel companies. Since that first journey, I have travelled to India every year for work and pleasure and decided to create my small business of supporting artisan crafts in 2017 as a side hobby.
After being made redundant from my dream job during the pandemic, as well as becoming a new mother, I decided to focus on my small business and invested everything I had in taking it to the next level. I have now started designing my own clothing collection and use my travel planning experience to curate cultural group tours to India.
Slow fashion, sustainability
& working directly with artisans
I first witnessed the craft of block printing in 2009 when a friend took me to a workshop in Sanganer. The rythmic scene of watching the printers line up the blocks with their fingers before firmly hitting it with the heel of their hand was really quite mesmerising.
It is with this memory that gave me the inspiration to work with a block print community in Sanganer to create my own collection. The village of Sanganer is an important textile centre and it is here that I work alongside experienced chhippas (printers), rangrez (dyers) and block carvers who help me to bring my designs to life. Everything is created and made by hand, with the printing community working together to pass their knowledge from one generation to the next.
With the increase use of mass produced fabrics, it is my focus to work closely with these skilled artisans and their community so that we can showcase their beautiful craft and share with customers the journey of how their garments are made. We create everything in small batches and run repeat prints when the demand requires it.
I have chosen to use 100% certified organic cotton for all of my dresses. The cotton has been grown using methods and materials that have a low impact on the environment. For all of my robes and accessories, these have all been handmade using end of roll and deadstock fabrics, to help use up materials that already exist.
For my homeware collection, I work closely with a family of artists who live in the town of Srinager in Kashmir. The family have been creating their beautiful craft for several decades, after starting work from the safety of their home during the Kashmir conflict in the 1980s. The family purchase all of the steel pieces from a local market in Srinager before then taking it home to start the painting process. Every brushstroke is made by hand and each piece requires up to five layers of paint to achieve the desired design.