Image by Mitchell Ng Liang an

The name 'Jasmine & Pink' was dreamt up one afternoon on a rainy London commute. Jasmine is for our favourite scent, a smell that instantly takes our mind back to being in India. For those memories of wandering through bazaars smelling the jasmine garlands. Pink is for Jaipur, the 'Pink City' and capital of Rajasthan. It was here that our passion for India began over a decade ago, and where we have since visited every year.

Our Story


Hello - I'm Siân 

The story of my brand began over 12 years ago when I travelled solo with my backpack from London to Delhi at the age of 20. The trip changed my life and career and I soon became an 'India Travel Specialist' and spent the next decade working with some of the UK's best known travel companies. Since that first journey, I have travelled to India every year for work and pleasure and decided to launch my small business as a hobby in 2017, in order to support artisan crafts.

My business is 100% self-funded and has slowly grown from buying a few handicrafts directly from artisans in India, to now designing my own small collection of block print robes and accessories. Alongside this, I also use my experience in the travel sector to curate and escort cultural group tours to India (which operate through my bespoke travel business,

South Asia Uncovered).

The Makers

I first witnessed the craft of block printing in 2009 when a friend took me to a workshop in Sanganer. Here I could see for myself the rhythmic scene of the printers as they created a mesmerizing landscape of colour and pattern. 

It is this experience that inspired me many years later to work with a family owned business in Jaipur who operate their own small team of block printers, alongside their expert in-house tailors.


Jaipur and the surrounding villages are important textile centres, and it is here that I work alongside experienced chhippas (printers), rangrez (dyers), and block carvers who help bring the prints to life. Everything is created and made by hand, with the printing community working together to pass their knowledge from one generation to the next.

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My Ethos

With the increased use of mass-produced fabrics, it is my passion to work with my skilled partners and their communities to help showcase their beautiful craft and share with my customers the journey of how their garments have been made.


As a microbusiness, everything in my collection is created in small considered batches. This helps me to manage the amount of fabric that is being produced for my designs, alongside having the opportunity to use up fabrics that have been left over from other projects.  Jaipur is already full to the brim with beautiful textiles so I feel it is important to use up what has already been produced to help reduce waste.

I regularly travel out to India to meet with my partners in person, enabling transparency in knowing who is creating my items and how. These regular visits are vital as they keep me accountable to those I work with and to my customers. I am able to see first hand the ethical working conditions of my partners while also ensuring fair pay for everything that is created under my brand.